NexaTech HQ • Boardroom
The board has assembled. The next three years of NexaTech start with you.
Live Session
BUA 402 • Strategic Thinking
At the Helm: NexaTech
Leading through market disruption — a four-round branching scenario.
NexaTech is a mid-sized consumer electronics firm facing intense competition, declining market share, and disruptive innovation from new entrants. You assume the role of Chief Executive Officer across a three-year horizon.
At each stage, review your executive advisors, analyse the data, and select a strategic option. Each decision has consequences — some immediate, some delayed. Earlier choices ripple into later outcomes. There is no single correct answer; aim for the best balance of growth, profitability, and long-term sustainability.
4 rounds • ~12 min