NX
Mission Briefing
Miva
NexaTech boardroom at dusk with holographic data panels
NexaTech HQ • Boardroom
The board has assembled. The next three years of NexaTech start with you.
Live Session
BUA 402 • Strategic Thinking

At the Helm: NexaTech

Leading through market disruption — a four-round branching scenario.

Your Executive Team

You'll hear from each of them inside the rounds. Their advice will conflict — that is the point.

Chinedu Okafor
Chinedu Okafor
Chief Financial Officer
Amina Bello
Amina Bello
Chief Operating Officer
Tunde Ogunleye
Tunde Ogunleye
Chief Marketing Officer
Ngozi Eze
Ngozi Eze
Investor Representative

NexaTech is a mid-sized consumer electronics firm facing intense competition, declining market share, and disruptive innovation from new entrants. You assume the role of Chief Executive Officer across a three-year horizon.

At each stage, review your executive advisors, analyse the data, and select a strategic option. Each decision has consequences — some immediate, some delayed. Earlier choices ripple into later outcomes. There is no single correct answer; aim for the best balance of growth, profitability, and long-term sustainability.

4 rounds • ~12 min